Helping founders elevate their leadership, team and business.

Helping founders elevate their leadership, team and business.

You’re a successful founder. So,what now?

You’ve built something that works and the business is doing well. However, you’ve got a nagging feeling that something needs to change and improve.

Maybe there’s a feeling of being ‘stuck’. It’s not failure as such but you can feel some kind of friction. You know it’s time for the next stage of growth and you can see it – but you’re not exactly sure how to get to it.

It could be your leadership – you want to show up differently, or step back without things falling apart.

It could be your offering – your brand, product, or service has evolved… but is it still aligned with where or who you are now?

It could be your team – the dynamic or culture has changed, and things aren’t quite working, but you’re not sure how to fix it.

It could be your systems – what once worked is now slowing you down.

 Or maybe, your priorities have shifted – and the business hasn’t caught up yet.

You know things could be better – clearer, lighter, more energised.

You’re ready to elevate. Your leadership, your team and your business.

And you don’t have to figure it out alone.

    This is where I come in.

    I’m Cate – a founder in your corner, here to help you elevate your leadership, your team, and your business to the next stage.

    Running a business – especially as a founder – is an inherently human thing. It’s not just strategy and systems. It’s you. Your team. The way you all work together.

    And when things start to feel off, that’s usually where it lives – in the human stuff.

    When I launched PUSH over a decade ago, it was just me. I used to say, ‘If I’m having a good day, the business is having a good day.’ Because, quite frankly, I was the business.

    As things grow, that influence spreads – but it doesn’t disappear.

    Your patterns, your blind spots, your energy – they still shape everything. And your team brings their own dynamics, behaviours, and challenges too.

    All of it impacts performance, culture, and results.

    That’s where The F Word comes in.

    I work with founders who know something needs to shift – in how they lead, how their team operates or how their business runs day to day.

    Together, we reset, refocus, and rise:

    • Bringing clarity to your leadership

    • Strengthening your team’s performance

    • And creating a business that works for the stage you’re at now – not the one you’ve already outgrown

    I’m obsessed with helping people work at their best – and that always ripples outward.

    When leaders and teams elevate, businesses elevate. 

    And when that happens, everyone feels it.

    Yes, it’s serious work – but we hold it lightly. Because this is also about momentum, energy and joy.

    Embracing the brilliant, messy, human reality of business – and making it work for you, not against you.

    This is where I come in.

    I’m Cate – a founder in your corner, here to help you elevate your leadership, your team, and your business to the next stage.

    Running a business – especially as a founder – is an inherently human thing. It’s not just strategy and systems. It’s you. Your team. The way you all work together.

    And when things start to feel off, that’s usually where it lives – in the human stuff.

    When I launched PUSH over a decade ago, it was just me. I used to say, ‘If I’m having a good day, the business is having a good day.’ Because, quite frankly, I was the business.

    As things grow, that influence spreads – but it doesn’t disappear.

    Your patterns, your blind spots, your energy – they still shape everything. And your team brings their own dynamics, behaviours, and challenges too.

    All of it impacts performance, culture, and results.

    That’s where The F Word comes in.

    I work with founders who know something needs to shift – in how they lead, how their team operates or how their business runs day to day.

    Together, we reset, refocus, and rise:

    • Bringing clarity to your leadership

    • Strengthening your team’s performance

    • And creating a business that works for the stage you’re at now – not the one you’ve already outgrown

    I’m obsessed with helping people work at their best – and that always ripples outward.

    When leaders and teams elevate, businesses elevate. 

    And when that happens, everyone feels it.

    Yes, it’s serious work – but we hold it lightly. Because this is also about momentum, energy and joy.

    Embracing the brilliant, messy, human reality of business – and making it work for you, not against you.