You don’t need another coach.        You need someone who’s led              through it.

I’m Cate Murden, Founder of PUSH and The F Word.

I’m a trained neuro-leadership coach, psychotherapist in training, ex-corporate leader and, now, operator-turned-advisor for founders and teams.

Why Me: I’ve been where you are: overworked, completely self-critical, bottlenecked, and wondering how to grow without losing my mind and my business.

I scaled PUSH into a 7-figure business. I ran multi-million pound accounts. I’ve supported leaders at TikTok, Rightmove, Sainsbury’s and more. And now I work with founders like you – solo and scaling – to turn clarity into capacity.

What makes this different:

  • I get underneath the surface quickly and I deliver honesty and action

  • I know how founders think, and where they get stuck.

  • I mix hard business strategy with deep human insight.

  • I have had years spotting the human and operational problems getting in the way and know exactly how to solve them!

Stats:
300+ founders and leaders coached | 15+ years in commercial leadership | 1000s of hours delivering change

If you’re ready to stop spinning plates and start scaling with utter clarity – take the Accelerator Audit now!

Solopreuneur
Team-businesses

Cate

You don’t need another coach. You need someone who’s led through it.

I’m Cate Murden, Founder of PUSH and The F Word.

I’m a trained neuro-leadership coach, psychotherapist in training, ex-corporate leader and, now, operator-turned-advisor for founders and teams.

Why Me: I’ve been where you are: overworked, completely self-critical, bottlenecked, and wondering how to grow without losing my mind and my business.

I scaled PUSH into a 7-figure business. I ran multi-million pound accounts. I’ve supported leaders at TikTok, Rightmove, Sainsbury’s and more. And now I work with founders like you – solo and scaling – to turn clarity into capacity.

What makes this different:

  • I get underneath the surface quickly and I deliver honesty and action

  • I know how founders think, and where they get stuck.

  • I mix hard business strategy with deep human insight.

  • I have had years spotting the human and operational problems getting in the way and know exactly how to solve them!

Stats:
300+ founders and leaders coached | 15+ years in commercial leadership | 1000s of hours delivering change

If you’re ready to stop spinning plates and start scaling with utter clarity – take the Accelerator Audit now!

Solopreuneur
Team-businesses

Cate

Don’t just take my word for it…

“Bringing Cate onboard has been a game-changer for my business and personal growth. Her insightful guidance, strategic approach, and unwavering support has helped me gain clarity, confidence, and tangible results. She has a unique ability to challenge my thinking while providing practical solutions that drives progress. Thanks to her coaching, I’ve improved my leadership skills immensely.“

Kerstie Blatchley, Head of Order to Cash, SSCL

I have worked with many coaches and advisors over the last decade to grow and constantly shape my business. 

Cate is a breath of fresh air and what is truly unique is her ability to communicate and listen to a new generation of employee, listen, learn about what really makes our business tick and align all generations of the work place with a clear purpose. 

We have undergone the biggest restructuring and development of our teams since I founded the business and this simply would not have been possible without Cates authentic approach to aligning the needs of our business to ensure our success in future years.

Tony Woods, Founder, Garden Club London

Don’t just take my

word for it…

“Bringing Cate onboard has been a game-changer for my business and personal growth. Her insightful guidance, strategic approach, and unwavering support has helped me gain clarity, confidence, and tangible results. She has a unique ability to challenge my thinking while providing practical solutions that drives progress. Thanks to her coaching, I’ve improved my leadership skills immensely.“

Kerstie Blatchley, Head of Order to Cash, SSCL

I have worked with many coaches and advisors over the last decade to grow and constantly shape my business. 

Cate is a breath of fresh air and what is truly unique is her ability to communicate and listen to a new generation of employee, listen, learn about what really makes our business tick and align all generations of the work place with a clear purpose. 

We have undergone the biggest restructuring and development of our teams since I founded the business and this simply would not have been possible without Cates authentic approach to aligning the needs of our business to ensure our success in future years.

Tony Woods, Founder, Garden Club London

“Working with Cate on our all-agency programme was a fantastic experience. She really took the time to get to know our business and designed a programme especially for what we needed.

Cate has a knack for making everyone feel comfortable, which created a space where people could have honest conversations and really engage. The mix of practical tools, real-life examples, and her approachable style made the sessions both insightful and easy to apply day-to-day. The feedback has been great—people appreciated how interactive and relevant the sessions were. We can already see a difference operationally and how the team are delivering” 

Lakshmi Narayan, Director, Woodrow

“Cate has helped me to completely transform how I view my role and how I lead the team. I feel so much more confident to not be stuck in the day to day operations and actually focus on where we’re going next. Working hand in hand with her on upskilling the  team was also invaluable. They’re totally aligned with the new strategy and can communicate and delegate better so it doesn’t feel like we’re constant firefighting – or even in-fighting!”

Alec Owen, Founder, Baba Gs

“Working with Cate on our all-agency programme was a fantastic experience. She really took the time to get to know our business and designed a programme especially for what we needed.

Cate has a knack for making everyone feel comfortable, which created a space where people could have honest conversations and really engage. The mix of practical tools, real-life examples, and her approachable style made the sessions both insightful and easy to apply day-to-day. The feedback has been great—people appreciated how interactive and relevant the sessions were. We can already see a difference operationally and how the team are delivering” 

Lakshmi Narayan, Director, Woodrow

“Cate has helped me to completely transform how I view my role and how I lead the team. I feel so much more confident to not be stuck in the day to day operations and actually focus on where we’re going next. Working hand in hand with her on upskilling the  team was also invaluable. They’re totally aligned with the new strategy and can communicate and delegate better so it doesn’t feel like we’re constant firefighting – or even in-fighting!”

Alec Owen, Founder, Baba Gs